About Lucy

“Life is busy… and you have a split second to tell your story,

make an impression or convey a message…

what will you say and how will you say it?”


Does your storefront, merchandise, and displays work together to tell your story, build your brand and drive sales?

Lucy understands that creating an engaging environment is only the first step in accomplishing these goals. Helping your business build relationships is the vital second step.

Lucy has reinvented and reinvigorated businesses with her creative approach, insightful knowledge and artistic flare. She can help you align your storefront, merchandise and displays to work together to build your brand and increase revenue.

As a folk artist Lucy uses her experience using color and space to bring a sense of whimsy and drama to her installations, maximize visual stimulation and develop cost-saving display strategies. Lucy’s work has been profiled in magazines and newspapers such as Canadian Living Magazine, Life Style Magazine, Toronto Star, London Free Press to name just a few.  As a folk artist  Lucy has a  natural talent for creating the most effective  and enticing displays on a tight budget. Often times she works with found objects and utilizes existing props that the retailer may already have on hand.

As a retail store owner, Lucy transformed a rurally located store into a major tourist and retail destination. Lucy is the founder of Winter Wheat Ltd. a retail store and folk art environment in South Western Ontario.

As a public speaker, she conducts seminars specializing in cost-effective display solutions for independent retailers and business districts. She can help you play to your strengths and reach your customers!

With over 40 years in Window Display, Visual Merchandising and all aspects of the retail and wholesale gift industry, Lucy is ready to help you to ENGAGE and DELIGHT your customers.


"Lucy Ogletree - Visual Merchandising with an Artistic Flair!"