What is the role of a visual merchandiser

  • To create an image for your store that entices and engages your customers.
  • To bring more customers to your store and encourage them to tell others about you.
  • To guide customers through your store and merchandise so they are delighted to buy what you offer.
  • To maximize how your store space is used and make the buying experience as easy as possible.

(scroll down the page to learn more about visual merchandising and what it can do for your business)

Components of Visual Merchandising

What is Visual Merchandising

Visual merchandising is often mentioned in the success or failure of a retail store. It can be defined as everything the customer observes, both exterior and interior, that creates a positive image of a business and results in attention, desire and reaction…


"Lucy Ogletree - Visual Merchandising with an Artistic Flair!"