A Visual Merchandiser is responsible for conceptualizing, designing and implementing window and in-store displays.
Visual Merchandisers must combine their artistic flair and creativity with technical know-how to set up displays that catch the eye and appeal to the senses of their target customers in order to:
- To create an image for your store that entices and engages your customers.
- To bring more customers to your store and encourage them to tell others about you.
- To guide customers your store and merchandise so they are delighted to buy what you offer.
- To maximize how you store space is used and make the buying experience as easy as possible.